The "This Is My Why" project is a personal experiment that I started February 2020 as a way to find the connection behind what makes people tick. As someone who's working in the marketing world, filled with the smartest minds who are crafting incredible stories to pull at your heart strings I knew there was something deeper to why all this worked. After an audit of my favorite products and services I came to this phrase that has stuck in my head ever since, "Humans connect with humans, not things. Every product, service, and experience promotes a lifestyle that when we buy into it gives us the feeling of belonging to that community, advertising to our basic needs for human connection." My Why is to share human stories. I believe that everyone has an incredible and unique story that has the ability to inspire greatness in anyone that hears it. Enjoy this collection of "This Is My Why" stories and keep coming back as it grows.